KiwiCo, Inc.
Panda Crate product redesign
Role: Strategist, editorial director, writer/editor, production manager
Assignment: Overhaul collateral and packaging for KiwiCo’s flagship subscription for babies 0–36 months and their grownups.
Revamp tone and content approach to better serve audience
Develop dynamic content template to allow for scaled production
Name crates and book
Write copy for first several crates
Deliverables:
12 Panda Crates, each including packaging and 40-page book with child development info, instructions, play ideas, and DIY activities.
Related website landing pages, blog posts, email marketing and social media copy.
Full template and content development for Panda Plus companion toy collateral.
Below: Select Panda Crate book pages. Recurring sections designed with bite-sized yet compelling info for busy, tired parents, including a welcoming intro, “Brain Matters” (light neuroscience for the sleep deprived), “Everyday Play Hacks,” and “Skills School,” a child-development cheat sheet.
Sample Panda Crate topper
Folded product brochure for Panda Plus, a premium add-on for the Panda Crate subscription.
Baby & Toddler blog posts enhance the customer experience and are designed to be easily repurposed in social posts and email.
