Websites, email & apps

Role: strategist, content designer, UX, copywriter, production & maintenance

I’ve led redesigns of websites and email newsletters for SFMOMA, Working Assumptions Foundation, and Headlands Center for the Arts and handled content strategy and day-to-day updates using a CMS, Wordpress, MailChimp, and Blackbaud Net Community.

Working with Bloom Works, I designed content for the all-new naslee.org. I’ve also done complete web content and UX audits for clients like The Walt Disney Family Museum and Stanford’s Cantor Arts Center.

At SFMOMA, I created the museum’s first-ever iPad app, a media-rich annual report.

Above: SFMOMA website (edited all web copy and wrote headlines and program descriptions)

Below: NASLEE website for Bloom Works (content design and communications)

Below: Headlands email newsletter (complete redesign & ongoing content and production).

Below: wrkxfmly photography program website for Working Assumptions Foundation (complete redesign & ongoing content and production)

(abridged)

Below: SFMOMA annual report iPad app

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editorial product design

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branding & identity guidelines