Naming, product & brand marketing copy
Role: copywriter
All of my jobs involve writing, but in some I’m more purely devoted to crafting the magic words that give dimension to a brand or product and inspire customers to action.
For RH, I wrote across print and digital media for all verticals. Over 10+ years working with the company, I was consistently tapped to name and write for the highest profile collections and initiatives. Other e-commerce clients include Babylist and Coyuchi.
I’ve named and written for hundreds of RH products, including:. '
All artist profiles and PDPs for General Public 3D-printed art
All Jonathan Browning and Ian K. Fowler lighting
A majority of outdoor furniture collections,
Special features in source books like Ski House and Beach House
Images above: ©2022 RH
Sample product copy for Coyuchi luxury sustainable linens (click image to read)
Sample product copy from hundreds of PDPs written for the Babylist online store (click image to read)
