KiwiCo, Inc.
product instructions
Role: editorial director, writer, editor
With projects for audiences ranging from new parents to Millennial crafters and curious toddlers, KiwiCo products promise “awesome” for all. And the instructions that come with each product make or break that promise.
As editorial director for Art & Design lines, I oversaw all instructional content, including print and video. For Baby & Toddler products, I developed new instruction styles for both parents and young children (including developing visual cues for non-readers). In addition to creative directing, I wrote many of them myself.
Maker Crate video instructions for KiwiCo, Inc. Each monthly craft subscription crate comes with online video instruction (above) and a printed inspiration booklet (below). Editorial director.
Above: Chemistry Play Lab comes with a full set of equipment for ages 3+ and an approachable 40-page experiment book.
Editorial direction included new products in the Baby & Toddler and Art & Design categories, as collateral for KiwiCo’s subscription “crate” lines: Panda (0–24 mos), Koala (2–5 yrs), Doodle (9–16), and Maker (14–100).